Unless your title includes the words “Harry Potter and the Goblet of Fire book review”, your video will not turn up in their search. It translates caption as metadata and will make your videos more likely to show up in a Google search.įor example, let’s say someone is looking for “a Harry Potter and the Goblet of Fire book review” and in one of your videos, you review five different books, including this particular Harry Potter novel. SEO is used to strengthen the rankings of your videos in search engine returns. SEO stands for Search Engine Optimization. Why add captions and subtitles to your videos? Captions are generated by AI so the quality of the captions is dependent on audio quality. YouTube uses a speech recognition AI to automatically transcribe captions for you. There are open captions, a fixed transcription embedded within the video that can’t be removed, or closed captions that can be turned on or off. ( Subtitles are translated captions from either foreign language to English or vice versa.)Ĭaptions can be one of two kinds.
Captions are technically different from subtitles, but the two terms are ostensibly interchangeable. So what are captions and how can you make use of them? Different types of captionsĬaptions are text overlays that help your viewers read what is being said in the video. Including captions also benefits your search engine rankings: closed captions can act as metadata for your channel, once your channel is verified.
Adding captions to your video is an easy step you can take to reach some of the 360 million users who have hearing-related difficulties, for example, or who may only know your language as a second language who may prefer to have your content in written as well as audio form. It is therefore imperative that your content is as accessible as possible. which mean it reaches 95 percent of the internet, worldwide. It has versions available in 91 different countries and in 80 different languages. Not only is YouTube the second most visited website in existence (behind only Facebook), but also only 15.8 percent of YouTube’s visitors are American. YouTube is by far the most popular hub for viewing a large variety of videos online. Why add captions and subtitles to your videos?.
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